green shoppers
New technology is being developed to let consumers check the environmental impact of their purchases with the help of just their smartphone.
Shoppers will be able to scan product barcodes with their phone to receive data on a product before they buy it, helping them identify which items have the smallest carbon footprint, use the least resources or are healthiest to consume.
Experts from a range of companies and institutions, including Nottingham Trent University, are involved in developing the electronic system that will provide consumers worldwide with a rating of how sustainable a product or service is.